Campaigns
The Campaigns section is a central workspace for preparing, running, and reviewing email marketing campaigns. It brings campaign settings, recipients, scheduled emails, and engagement data together in one place.
Key capabilities
- Campaign setup: Define the campaign title, target audience, goal, owner, manager, workflow stage, status, and tags.
- Email planning: Connect emails to a campaign and schedule them for specific days in a multi-step sequence.
- Recipient management: Add or import recipients, connect them to contacts, and maintain recipient-specific variables, statuses, and notes.
- Scheduled delivery: Prepare campaign emails for eligible recipients according to the configured campaign schedule.
- Engagement overview: Review tracked link clicks, recipient summaries, and potential leads identified from click activity.